Attraxia
A software development & recruitment agency I co-founded for EU startups — automated end-to-end and grown to €30k+/month.
- Year
- 2023
- Role
- CEO & Co-Founder
- Status
- live
- n8n
- Zapier
- Webhooks
- B2B Sales
- Recruitment
Attraxia is the company I co-founded — an international software development and recruitment agency supporting EU startups, run from Tallinn.
The bet
Most agencies scale by adding headcount. I wanted to scale by adding automation — so the business could grow without the operational overhead growing with it.
What I built
- Grew the agency to €30,000+/month in consistent revenue across a portfolio of EU client accounts — through strategic partnerships, consulting, recruitment, and software delivery.
- Automated core operations — financial pipelines, invoicing, and HR workflows — with n8n, Zapier, Google Sheets, Wise, and custom webhooks.
- Built outbound lead engines (Apollo, Lemlist, LinkedIn Sales Navigator, Dripify) and owned the full B2B sales cycle — consultative discovery calls through to closed high-ticket contracts.
- Directed global talent acquisition: headhunting, rigorous technical vetting (live coding, take-home assessments), and full HR lifecycle for specialised engineering teams.
- Hired and led marketing teams — SEO strategy, content calendars, paid advertising, social campaigns — and launched an internship program.
- Designed, built, and maintained the agency’s website and internal tools, feeding brand presence and lead generation.
Why it matters
This is where engineering, product, and business collapse into one role. Every workflow I automate is leverage — time bought back to build the next thing.